The Total Survey Error Approach: A Guide to the New Science of Survey Research - Softcover

Weisberg, Herbert F. F.

Softcover

ISBN 10: 0226891283 ISBN 13: 9780226891286

Verlag: University of Chicago Press, 2005

Inhaltsangabe

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.

Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.

Über diesen Titel

Über die Autorin bzw. den Autor

Herbert F. Weisberg is professor of political science and director of the Center for Survey Research at The Ohio State University. He is coauthor of Introduction to Survey Research, Polling, and Data Analysis, now in its third edition.

Von der hinteren Coverseite

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, more than six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.
Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys--from measurement and nonresponse error to coverage and sampling error. Built on theoretical elements of specific disciplines such as social psychology and statistics, each chapter provides detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process--in Internet surveys as well as those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in public and academic circles.

Aus dem Klappentext

 In 1939, George Gallup&;s American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, more than six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.
            Herbert F. Weisberg&;s handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys&;from measurement and nonresponse error to coverage and sampling error. Built on theoretical elements of specific disciplines such as social psychology and statistics, each chapter provides detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process&;in Internet surveys as well as those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in public and academic circles.

Details zur Ausgabe

• Verlag: University of Chicago Press
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0226891283
• ISBN 13: 9780226891286
• Einband: Taschenbuch
• Anzahl der Seiten: 400
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Buchbär; info@buchbaer.de; ; Weberstr. 67; Osnabrück; 49084; Deutschland