The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture) - Hardcover

Berger, Arthur Asa

 
9780230103726: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Hardcover
ISBN 10: 0230103723 ISBN 13: 9780230103726
Verlag: AIAA, 2010

Inhaltsangabe

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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Über die Autorin bzw. den Autor

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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Verlag
AIAA
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0230103723
ISBN 13 
9780230103726
Einband
Tapa dura
Anzahl der Seiten
214
Kontakt zum Hersteller
Paradox Interactive
https://plaion.com/

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6604
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Weitere beliebte Ausgaben desselben Titels

9780230103733: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)

Vorgestellte Ausgabe

ISBN 10:  0230103731 ISBN 13:  9780230103733
Verlag: Palgrave Macmillan, 2010
Softcover