We First: How Brands and Consumers Use Social Media to Build a Better World - Hardcover

Mainwaring, Simon

Hardcover

ISBN 10: 0230110266 ISBN 13: 9780230110267

Verlag: Macmillan Publishers International, 2011

Inhaltsangabe

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies. A brand expert's vision for how the private sector can create sustained prosperity for brands, consumers, and our world

Über diesen Titel

Über die Autorin bzw. den Autor

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age's Power150 and is an Expert Blogger forFast Company.

Details zur Ausgabe

• Verlag: Macmillan Publishers International
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0230110266
• ISBN 13: 9780230110267
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar