Electronic Markets: Benefits, Costs and Risks - Hardcover

Hardcover

ISBN 10: 0230229220 ISBN 13: 9780230229228

Verlag: Palgrave Macmillan, 2009

Inhaltsangabe

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, Israel BELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USA DENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, Australia DR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USA AVI NOY PhD, is a Researcher and an Adjunct Instructor at the University of Haifa, Israel AMIR PARSSIAN is an Associate Professor of Information Systems at IE Business School, Madrid, Spain AVIV SHOHAM Senior Lecturer and Marketing Department Head at the Graduate School of Management at the University of Haifa, Israel IAN SIMS Lecturer at Southern Cross University, Australia SUSAN STANDING is a Research Fellow in the School of Management at Edith Cowan University, Australia ROSEMARY STOCKDALE Senior Lecturer in Information Systems at Massey University, Auckland, New Zealand Dr. SAMAR I. SWAID is an Assistant Professor of Computer Science at Philander Smith College, USA Dr. ROLF T. WIGAND is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock, USA ALISON YACYSHYN Visiting Assistant Professor at the University of Alberta School of Business, USA

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 0230229220
• ISBN 13: 9780230229228
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 225
• Herausgeber: Standing C.
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Deutschland