Opportunity-Centred Entrepreneurship - Softcover

Rae, David

Softcover

ISBN 10: 0230275184 ISBN 13: 9780230275188

Verlag: Red Globe Press, 2014

Inhaltsangabe

The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to develop their own entrepreneurial skills. Taking a highly practical and accessible approach, this text connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real-world. This is a book that focuses on learning for, rather than about, enterprise.

Written by a leading authority in the field, Opportunity-Centred Entrepreneurship will be essential reading for undergraduate, postgraduate and MBA students taking courses such as enterprise, new venture creation, creativity and innovation, small business management and corporate entrepreneurship. It has also been designed to support practitioners who are seeking to develop their entrepreneurial skills, whether they are start-up entrepreneurs, career-changers, or managers focusing on innovation and business development. It does not require prior knowledge of other business subjects.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/opportunity-centred-entrepreneurship. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Über diesen Titel

Über die Autorin bzw. den Autor

David Rae is Professor of Business and Enterprise at Lincoln Business School, University of Lincoln, UK, where he is Director of the Enterprise Research and Development Unit.

Von der hinteren Coverseite

The second edition of Opportunity-Centred Entrepreneurship focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not simply to analyse what constitutes entrepreneurship, but also to enable you to develop your own entrepreneurial skills.

By taking a practical approach, this book connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real world. It focuses on learning for, rather than about enterprise.

Key features:
• Unique focus on entrepreneurial opportunity creation and personal development
• Revised and restructured content, providing detailed and current case studies and examples
• Includes an introductory section on finance, with examples of cash flow, profit & loss, and balance sheets
• Can be used for self-study, group or class-based learning

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 0230275184
• ISBN 13: 9780230275188
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 300
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland