Understanding and Profiting from Intellectual Property: Strategies across Borders - Hardcover

Yang, Deli

Hardcover

ISBN 10: 0230300545 ISBN 13: 9780230300545

Verlag: AIAA, 2012

Inhaltsangabe

This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices.

Über diesen Titel

Über die Autorin bzw. den Autor

DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.

Details zur Ausgabe

• Verlag: AIAA
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0230300545
• ISBN 13: 9780230300545
• Einband: Tapa dura
• Anzahl der Seiten: 344
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Deutschland