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A new area that is creating a buzz in marketing and branding as a way of identifying tribal groups and creating with them new brands that will attract high levels of commitment and identification
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.
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- VerlagPalgrave Macmillan
- Erscheinungsdatum2013
- ISBN 10 0230368824
- ISBN 13 9780230368828
- EinbandTapa dura
- Anzahl der Seiten202
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Tribal Marketing, Tribal Branding
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Buchbeschreibung Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding integrates offline and online approaches to brand development, allowing marketers to benefit from greatly enhanced levels of consumer devotion to brands. Featuring insightful examples and case studies, 'Tribal Marketing, Tribal Branding' incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. 184 pp. Englisch. Bestandsnummer des Verkäufers 9780230368828
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Tribal Marketing, Tribal Branding : An Expert Guide to the Brand Co-Creation Process
Verlag:
Palgrave Macmillan UK
(2013)
ISBN 10: 0230368824
ISBN 13: 9780230368828
Neu
Hardcover
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Buchbeschreibung Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding integrates offline and online approaches to brand development, allowing marketers to benefit from greatly enhanced levels of consumer devotion to brands. Featuring insightful examples and case studies, 'Tribal Marketing, Tribal Branding' incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Bestandsnummer des Verkäufers 9780230368828
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Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process
Verlag:
Palgrave Macmillan UK
(2013)
ISBN 10: 0230368824
ISBN 13: 9780230368828
Neu
Hardcover
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Buchbeschreibung Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.Tribal branding a. Bestandsnummer des Verkäufers 458412153
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Tribal Marketing, Tribal Branding (Hardcover)
Verlag:
Palgrave Macmillan, Basingstoke
(2013)
ISBN 10: 0230368824
ISBN 13: 9780230368828
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Buchbeschreibung Hardcover. Zustand: new. Hardcover. Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9780230368828
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