Managing Green Issues - Hardcover

Curtin, Tom

Hardcover

ISBN 10: 023050003X ISBN 13: 9780230500037

Verlag: AIAA, 2006

Inhaltsangabe

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization’s success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.For more information visit the website at www.greenissues.com

Über diesen Titel

Über die Autorin bzw. den Autor

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

Details zur Ausgabe

• Verlag: AIAA
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 023050003X
• ISBN 13: 9780230500037
• Einband: Tapa dura
• Anzahl der Seiten: 226
• Kontakt zum Hersteller: Paradox Interactive; https://plaion.com/; ; Embracer Platz 1; H�fen; 6604; Österreich