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Coca-Globalization: Following Soft Drinks from New York to New Guinea - Softcover

Foster, R.

 
9780230603868: Coca-Globalization: Following Soft Drinks from New York to New Guinea
Softcover
ISBN 10: 0230603866 ISBN 13: 9780230603868
Verlag: Palgrave Macmillan, 2008

Inhaltsangabe

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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Über die Autorin bzw. den Autor

Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0230603866
ISBN 13 
9780230603868
Einband
Taschenbuch
Anzahl der Seiten
275
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