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Inhaltsangabe
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have. 'An excellent primer' Financial Times 'The Roadside MBA succeeds admirably ...providing fresh examples to illustrate the basic tenets of MBA theory' Economist
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Über die Autorinnen und Autoren
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He is a co-author of the book The Roadside MBA.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. He is credited as co-author of the book Roadside MBA with Michael Mazzeo and Scott Schaefer.
Michael Mazzeo is an Associate Professor of Management and Strategy at Northwestern University's Kellogg School of Management. He is credited as co-author of The Roadside MBA with Scott Schaefer and Paul Oyer.
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- VerlagMacmillan
- Erscheinungsdatum2014
- ISBN 10 0230772587
- ISBN 13 9780230772588
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten320
- Kontakt zum HerstellerNicht verfügbar
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR006797807
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Paperback. Zustand: Very Good. The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780230772588
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780230772588. Bestandsnummer des Verkäufers 9379168
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Bestandsnummer des Verkäufers G0230772587I3N00
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THE ROADSIDE MBA
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