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The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change - Hardcover

Rogers, David L.

 
9780231196581: The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change
Hardcover
ISBN 10: 023119658X ISBN 13: 9780231196581
Verlag: Columbia Business School Publishing, 2023

Inhaltsangabe

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

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Über die Autorin bzw. den Autor

David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.

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Verlag
Columbia Business School Publishing
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
023119658X
ISBN 13 
9780231196581
Einband
Gebundene Ausgabe
Anzahl der Seiten
314
Kontakt zum Hersteller
Nicht verfügbar
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