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Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and Writing
Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?
The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models―they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.
The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
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Über die Autorin bzw. den Autor
David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.
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The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change
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DIGITAL TRANSFORMATION ROADMAP
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The Digital Transformation Roadmap
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Hardback. Zustand: New. Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and WritingToday, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models-they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change. Bestandsnummer des Verkäufers LU-9780231196581
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The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change (Hardback or Cased Book)
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The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change
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Columbia Business School Publishing, 2023
ISBN 10: 023119658X
ISBN 13: 9780231196581
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The Digital Transformation Roadmap
Verlag:
Columbia University Press, US, 2023
ISBN 10: 023119658X
ISBN 13: 9780231196581
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Hardback. Zustand: New. Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and WritingToday, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models-they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change. Bestandsnummer des Verkäufers LU-9780231196581
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The Digital Transformation Roadmap Rebuild Your Organization for Continuous Change
Verlag:
Columbia Business School Publishing, 2023
ISBN 10: 023119658X
ISBN 13: 9780231196581
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Zustand: New. Über den AutorDavid L. RogersInhaltsverzeichnisPreface1. The DX Roadmap2. DX and the Challenge of Innovation3. Step 1: Define a Shared Vision4. Step 2: Pick the Problems That Matter Most. Bestandsnummer des Verkäufers 859440052
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The Digital Transformation Roadmap : Rebuild Your Organization for Continuous Change
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Buch. Zustand: Neu. Neuware - The Digital Transformation Roadmap shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change. Bestandsnummer des Verkäufers 9780231196581
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