Programming for TV, Radio & The Internet: Strategy, Development & Evaluation: Strategy, Development & Evaluation - Softcover

Gross, Lynne

Softcover

ISBN 10: 0240806824 ISBN 13: 9780240806822

Verlag: Focal Press, 2005

Inhaltsangabe

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Über diesen Titel

Über die Autorin bzw. den Autor

About the Author Lynne Schafer Gross was born and raised in Pittsburgh, Pennsylvania. She attended Northwestern University and the University of Pittsburgh; then she and her husband, Paul, moved to Los Angeles where they raised three sons. Lynne's career centered on media - television in particular. She was a professor who taught such courses as Television Production, Scriptwriting, Radio-TV Programming, and Global Media. During her 19 years at California State University, Fullerton, she served as Vice Chair of the Communications Department and was instrumental in setting up a Radio-Television-Film Department. She was a producer for several television series including a 45-program music history series for public television and an instructional series about craft and technical jobs in television. For a period of time she worked as a Director of Programming for a cable TV system. She started her career at a time when very few women (especially mothers) were employed in either college teaching or television. She has written 12 books about media, mainly textbooks and trade books. She has also written numerous journal and magazine articles and several other self-published personal books. Her career has taken her to Malaysia, Swaziland, Estonia, Russia, Australia, New Zealand, and Guyana, where she has taught radio and television production and consulted on movie planning and postproduction equipment. She has been active in many professional organizations, serving as a Governor of the TV Academy and President of the Broadcast Education Association. Awards she has received include the Rosebud Award for Outstanding Media Arts Professor in the California State University System and the Distinguished Contribution to Electronic Media Education Award from the International Radio and Television Society. Now that she is retired, she continues writing and volunteers for non-profits. Visit her website at www.LynneGross.com.

Details zur Ausgabe

• Verlag: Focal Press
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0240806824
• ISBN 13: 9780240806822
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 344
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland