Electronic Media: Then, Now, and Later - Softcover

Medoff, Norman J.; Kaye, Barbara K.

Softcover

ISBN 10: 0240812565 ISBN 13: 9780240812564

Verlag: Focal Press, 2010

Inhaltsangabe

More than any other book on the market, Electronic Media: Then, Now, and Later reflects the dramatic shift in media. Today, we live in a nonlinear, digital world in which traditional broadcasting plays a much diminished role. We no longer need to wait for over-the-air radio to hear new music or even favorite tunes. We have also become more adept than ever before at handling, editing, and storing media content for personal use, and content is provided by individuals, not just by media corporations. Electronic Media reflects this shift in focus. It's rooted in the notion that studying the past not only facilitates understanding the present but also helps in predicting the future. This book provides a link between the traditional world of broadcasting and the contemporary universe of digital electronic media, which offers individuals increasingly greater control over listening, viewing, and electronic interaction. As both emerging electronic media professionals and discriminating electronic media consumers, today's readers must know about these changes and understand how they will affect the future of the industry. The book is uniquely organized with a then/now/later structure, which integrates the past with the future: each chapter is organized chronologically into these sections: See It Then begins with the invention or inception of a topic-See It Now discusses current activities and developments-See It Later starts with the present and makes general predictions about what's to come. This feature is continued on the companion website, which will be frequently updated with information on developments in the media. Other features include: "Career Tracks" feature, in which experts in the field share the experiences that led them to their current jobs and gives tips for gett

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Medoff is Director of the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and has overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. In addition, he has served as president of the Broadcast Education Association and has recently been the recipient of a Fulbright Specialist Grant.

Details zur Ausgabe

• Verlag: Focal Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0240812565
• ISBN 13: 9780240812564
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 400
• Kontakt zum Hersteller: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Deutschland