Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing - Softcover

Frick, Tim

Softcover

ISBN 10: 0240812832 ISBN 13: 9780240812830

Verlag: Focal Press, 2010

Inhaltsangabe

Digital marketing campaigns that embrace the array of Web-based technologies are earning an increasing share of advertising resources. No longer limited to static Web pages, the Web 2.0 technologies offer many new opportunities to reach prospective customers through social and mobile media. These tools demand that interactive designers know more about marketing strategies and how to effectively realize the goals as well as how to manage the integrated Web 2.0 campaign elements. Branding, communications, database management, and more are required of todays media designer. This book lays out how to develop a holistic marketing strategy for a site, and then goes into how to implement that strategy using Web 2.0 tools, including blogging and micro-blogging, RSS, CMS, social media, mobile platforms, rich media, and more.

Über diesen Titel

Über die Autorin bzw. den Autor

Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of "Managing Interactive Media Projects? from Cengage Learning (formerly Thomson-Delmar Learning).

Details zur Ausgabe

• Verlag: Focal Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0240812832
• ISBN 13: 9780240812830
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar