White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design

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9780240824147: White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design

Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components.
Output for the web and print.

Visit www.whitespacedesignbook.com for additional supporting materials.

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About the Author:

Rebecca Hagen taught public relations and design courses at the University of South Florida School of Mass Communications. She is currently the president and principal designer of Sky Lake Design Studio, a graphic design firm in Tampa, Florida. 
A former advertising and public relations pro, Kim "Dr. G." Golombisky is an award-winning teacher and scholar at the University of South Florida.

Review:

"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer

"I found myself very engaged in spite of the fact that as a design professor I know this stuff already" --Jennifer George-Palilonis, Ball State University

"The mix of traditional and new media...is excellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina

"Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley

"Instructors, students, and professionals will value WSINYE for its concision, lively tone, direct, practical advice, plethora of examples, and a helpful glossary." -- Donald R. Riccomini, Santa Clara University

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Golombisky, Kim
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ISBN 10: 0240824148 ISBN 13: 9780240824147
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