Think Simple: How Smart Leaders Defeat Complexity - Softcover

Softcover

ISBN 10: 0241004446 ISBN 13: 9780241004449

Verlag: Penguin Books, 2015

Inhaltsangabe

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Über diesen Titel

Über die Autorin bzw. den Autor

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

Details zur Ausgabe

• Verlag: Penguin Books
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0241004446
• ISBN 13: 9780241004449
• Einband: Tapa blanda
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irland