Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Softcover

Butler, David; Tischler, Linda

 
9780241198384: Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Softcover
ISBN 10: 0241198380 ISBN 13: 9780241198384
Verlag: Penguin, 2016

Inhaltsangabe

Tomorrow's business winners need two things: scale and agility. The answer to both is design.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.

Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.

'A handy blueprint for how any company can use design to stay ahead of the competition' The Times

'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO

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Über die Autorin bzw. den Autor

David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.

Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.

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Verlag
Penguin
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0241198380
ISBN 13 
9780241198384
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
SC
https://www.penguinrandomhouse.com/

CL MODESTO LAFUENTE 41
Madrid
Madrid
Spanien

Weitere beliebte Ausgaben desselben Titels

9781451676266: Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Vorgestellte Ausgabe

ISBN 10:  1451676263 ISBN 13:  9781451676266
Verlag: Simon & Schuster, 2016
Softcover