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Business for Punks: Break All the Rules – the BrewDog Way - Softcover

Watt, James

 
9780241290118: Business for Punks: Break All the Rules – the BrewDog Way
Softcover
ISBN 10: 0241290112 ISBN 13: 9780241290118
Verlag: Penguin, 2016

Inhaltsangabe

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

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Über die Autorin bzw. den Autor

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

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Verlag
Penguin
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0241290112
ISBN 13 
9780241290118
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
SC
https://www.penguinrandomhouse.com/

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