Verwandte Artikel zu The Contagious Commandments: Ten Steps to Brand Bravery
Inhaltsangabe
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorinnen und Autoren
Paul Kemp-Robertson co-founded the now globally renowned creative and strategic intelligence resource, Contagious, in 2004. Previously, he worked in commercials production and was part of the launch team behind the marketing creativity magazine Shots before going on to become editor, and was later Leo Burnett's worldwide director of creative resources. Paul has written for publications including Business 2.0 and the Guardian and his TEDGlobal talk on alternative currencies has been viewed over one million times. He has a Masters degree from the University of London.
Chris Barth is lead strategist at Contagious, where he oversees a wide variety of projects for brands and agencies in North America, including trend briefings, research reports, creative capabilities training, innovation workshops and collaborative strategic initiatives. Prior to joining Contagious in 2013, Chris worked as a staff writer at Forbes, where he also produced Steve Forbes' Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In the past, he has also been a freelancer at Rolling Stone, an editorial producer at Major League Baseball Advanced Media, and a consultant at Arcadia Solutions.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 58,44
EUR 25,45 für den Versand von USA nach Deutschland
Versandziele, Kosten & Dauer
Suchergebnisse für The Contagious Commandments: Ten Steps to Brand Bravery
Beispielbild für diese ISBN
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: medimops, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Bestandsnummer des Verkäufers M00241328969-V
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fine. Bestandsnummer des Verkäufers GOR009453070
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780241328965
Anzahl: 1 verfügbar
Foto des Verkäufers
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers rev2677114181
Anzahl: 1 verfügbar
Foto des Verkäufers
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers rev1791317041
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. The Contagious Commandments: Ten Steps to Brand Bravery This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780241328965
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: MusicMagpie, Stockport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1753694887. 7/28/2025 9:28:07 AM. Bestandsnummer des Verkäufers U9780241328965
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Contagious Commandments: Ten Steps to Brand Bravery
Verlag:
Penguin Books Ltd, United Kingdom, London, 2018
ISBN 10: 0241328969
ISBN 13: 9780241328965
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR009379363
Anzahl: 10 verfügbar
Beispielbild für diese ISBN
The Contagious Commandments
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 40953656-20
Anzahl: 3 verfügbar
Beispielbild für diese ISBN
The Contagious Commandments: Ten Steps to Brand Bravery
Anbieter: Brit Books, Milton Keynes, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Bestandsnummer des Verkäufers 4222597
Anzahl: 1 verfügbar