ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT - Softcover

Seligman, James

 
9780244417826: ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT
Softcover
ISBN 10: 0244417822 ISBN 13: 9780244417826
Verlag: Lulu.com, 2018

Inhaltsangabe

OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

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Über die Autorin bzw. den Autor

www.jseligmanbooks.co.uk

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Verlag
Lulu.com
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
0244417822
ISBN 13 
9780244417826
Einband
Taschenbuch
Anzahl der Seiten
320
Kontakt zum Hersteller
RUE DE SEVRES
https://www.hachette.fr/

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