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The Sum of it's Parts - How Conglomerates and multiple BU Businesses can actually leverage value - Softcover

Mills, Fred

 
9780244866365: The Sum of it's Parts - How Conglomerates and multiple BU Businesses can actually leverage value
Softcover
ISBN 10: 0244866368 ISBN 13: 9780244866365
Verlag: Lulu Press, 2020

Inhaltsangabe

This Book takes the reader through a process whereby Conglomerates, Multi Business-unit Businesses and other complex organisations can improve their processes, systems and Branding to create synergies that are often lost in larger organisations. The book includes access to a series of downloadable tools and templates to enable readers to work through the concepts it contains and implement a winning marketing strategy for their complex business. Ideal for conglomerates, multi-nationals and even multi-department single Businesses. It shows how Brands can be created and also how the customer can be better understood and segmented so as to create and capture value, even in very large and complex Businesses

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Verlag
Lulu Press
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
0244866368
ISBN 13 
9780244866365
Einband
Taschenbuch
Anzahl der Seiten
162
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland