Inhaltsangabe
Originally published in the 1950s, this seminal work provided a dispassionate and serious analysis of the subject of advertising. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Journalist Christopher Snowdon has skillfully abridged the original work while adding important modern insights with perhaps the most important of these is the critique of the claim that advertising coerces people into acting against their best interests. Snowdon also finds that the modern economic literature largely supports Harris and Seldon’s view that advertising facilitates competition and lowers prices. This revised study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.
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Über die Autorin bzw. den Autor
Ralph Harris was a British economist and was head of the Institute of Economic Affairs from 1957 to 1988. Arthur Seldon was joint founder, with Ralph Harris, of the Institute of Economic Affairs, where he directed academic affairs for 30 years. Christopher Snowdon is an author and freelance journalist based in the UK. He writes for Sp!ked and other publications.
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Advertising in a Free Society
Verlag:
Institute of Economic Affairs, 2015
ISBN 10: 0255366965
ISBN 13: 9780255366960
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Advertising in a Free Society: With an Introduction (Hobart Papers): 176
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Advertising in a Free Society: With an Introduction (Hobart Papers): 176
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Advertising in a Free Society: With an Introduction
Verlag:
Institute of Economic Affairs, 2014
ISBN 10: 0255366965
ISBN 13: 9780255366960
Neu
Paperback
Anbieter: Bill & Ben Books, Faringdon, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification. Bestandsnummer des Verkäufers 0076099
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Advertising in a Free Society: With an Introduction
Verlag:
Institute of Economic Affairs, 2014
ISBN 10: 0255366965
ISBN 13: 9780255366960
Neu
Paperback
Anbieter: Bill & Ben Books, Faringdon, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification. Bestandsnummer des Verkäufers 0075804
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Advertising in a Free Society: With an Introduction
Verlag:
Institute of Economic Affairs, 2014
ISBN 10: 0255366965
ISBN 13: 9780255366960
Neu
Paperback
Anbieter: Bill & Ben Books, Faringdon, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification. Bestandsnummer des Verkäufers 0047351
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Advertising in a Free Society
Verlag:
Institute Of Economic Affairs, 2014
ISBN 10: 0255366965
ISBN 13: 9780255366960
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780255366960. Bestandsnummer des Verkäufers 4948430
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