Strategic Management: Formulation, Implementation and Control - Hardcover

Pearce, John A.; Robinson, Richard B.

 
9780256113624: Strategic Management: Formulation, Implementation and Control

Inhaltsangabe

This fifth edition features many new cases including one that simulates an on-going business case featuring Coca-Cola. This simulation has video support. For business and management students as well as personnel practitioners.

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Reseña del editor

This fifth edition features many new cases including one that simulates an on-going business case featuring Coca-Cola. This simulation has video support. For business and management students as well as personnel practitioners.

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