Inhaltsangabe
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.
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Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.
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Understanding Business
Verlag:
Irwin Professional Publishing, 1997
ISBN 10: 0256140545
ISBN 13: 9780256140545
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Understanding Business
Verlag:
Irwin Professional Publishing, 1997
ISBN 10: 0256140545
ISBN 13: 9780256140545
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Understanding Business
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McGraw-Hill Higher Education, 1995
ISBN 10: 0256140545
ISBN 13: 9780256140545
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Irwin Professional Publishing, 1997
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ISBN 13: 9780256140545
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hardcover. Zustand: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 000234630U
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Strategic Management Cases
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Paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_427416765
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ISBN 13: 9780256140545
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ISBN 10: 0256140545
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