Fundamentals of Logistics (The Irwin/McGraw-Hill Series in Marketing) - Hardcover

Lambert, Douglas; Stock, James; Ellram, Lisa

Hardcover

ISBN 10: 0256141177 ISBN 13: 9780256141177

Verlag: McGraw-Hill Education, 1998

Inhaltsangabe

Book by Lambert Douglas Stock James R Ellram Lisa M

Über diesen Titel

Reseña del editor:

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.

Reseña del editor:

In an era when most managers - including those in the logistics arena - are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, "Fundamentals of Logistics Management" brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 1998
• ISBN 10: 0256141177
• ISBN 13: 9780256141177
• Einband: Tapa dura
• Anzahl der Seiten: 640