Essentials of Retailing (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Softcover

Levy, Michael; Weitz, Barton A.

Softcover

ISBN 10: 0256163480 ISBN 13: 9780256163483

Verlag: Irwin Professional Publishing, 1996

Inhaltsangabe

Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.

Details zur Ausgabe

• Verlag: Irwin Professional Publishing
• Erscheinungsdatum: 1996
• Sprache: Englisch
• ISBN 10: 0256163480
• ISBN 13: 9780256163483
• Einband: Taschenbuch
• Anzahl der Seiten: 466
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar