IMC: Using Advertising & Promotion to Build Brands - Softcover

Duncan, Tom

Softcover

ISBN 10: 025621476X ISBN 13: 9780256214765

Verlag: McGraw-Hill Inc.,US, 2001

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The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 025621476X
• ISBN 13: 9780256214765
• Einband: Taschenbuch
• Anzahl der Seiten: 783
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar