IMC: Using Advertising & Promotion to Build Brands - Softcover

Duncan, Tom

 
9780256214765: IMC: Using Advertising & Promotion to Build Brands
Softcover
ISBN 10: 025621476X ISBN 13: 9780256214765
Verlag: McGraw-Hill Inc.,US, 2001

Über die Autorin bzw. den Autor

The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.

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Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
025621476X
ISBN 13 
9780256214765
Einband
Taschenbuch
Anzahl der Seiten
783
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780071123822: IMC: Using Advertising and Promotion to Build Brands

Vorgestellte Ausgabe

ISBN 10:  0071123822 ISBN 13:  9780071123822
Verlag: McGraw-Hill Publishing Co., 2001
Hardcover