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Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
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- VerlagMcGraw-Hill Education / Europe, Middle East & Africa
- Erscheinungsdatum1999
- ISBN 10 025622529X
- ISBN 13 9780256225297
- EinbandTapa blanda
- Anzahl der Seiten526
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Paperback. Zustand: Very Good. Consumer Behavior And Marketing Strategy (European): European Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780256225297
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Consumer Behavior And Marketing Strategy (European): European Edition
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McGraw-Hill Higher Education, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Bestandsnummer des Verkäufers CHL9976911
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Consumer Behavior And Marketing Strategy (European): European Edition
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Consumer Behaviour and Marketing Strategy
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Bestandsnummer des Verkäufers 7062541
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