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Selling: Building Partnerships (Irwin/McGraw-Hill Series in Marketing) - Hardcover

Weitz, Barton A.; Castleberry, Stephen B.; Tanner, John F.

 
9780256228267: Selling: Building Partnerships (Irwin/McGraw-Hill Series in Marketing)

Inhaltsangabe

This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.

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