Because learning communication is a prerequisite for success, this text applies the concept of writing and speaking to business communication. It integrates basic skills, intellectual inquiry and specific topics of communication applicable to the professional world. New material on using the techniques of writing, speaking, and interpersonal communication to make meetings more productive includes checklists to help prepare for and run meetings and a section on managing difficult personalities. Information databases are covered as new research tools, which can increase productivity, accuracy, and credibility.
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Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He holds membership in SWFAD and is a former president of the Southwest Social Science Association.
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