Fundamentals of Selling: Customers for Life - Hardcover

Futrell, Charles M.

Hardcover

ISBN 10: 025625981X ISBN 13: 9780256259810

Verlag: Irwin Professional Publishing, 1998

Inhaltsangabe

Book by Futrell Charles

Über diesen Titel

Reseña del editor:

In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.

Reseña del editor:

Futrell's pragmatic approach, pulled from his own experiences as a sales professional, emphasizes real-world approaches to selling. Global and non-traditional selling situations, like business-to-business and small business exchanges, are featured along with coverage of the impact of new technologies -- including the Internet -- on the selling environment. New experiential exercises at the end of each chapter challenge the reader to apply the selling concepts just covered.

Über diese Auflage

• Verlag: Irwin Professional Publishing
• Erscheinungsdatum: 1998
• ISBN 10: 025625981X
• ISBN 13: 9780256259810
• Einband: Tapa dura
• Anzahl der Seiten: 608