Excerpt from Evans's Essays: Practical Hints for Retail Jewelers by One of Them
R evans has told, in his Foreword, how these Essays came to be written, but he has not told why they were collected and published in book form.
The articles, as they appeared at first from week to week in The Manufacturing Jeweler, and later from month to month, attracted wide-spread and favorable attention. Readers of all classes, both among the retailers for whom they were primarily written, as well as among wholesale dealers and manufacturers, took frequent occasion both by letter and by personal interview to speak of the Evans Let ters in-words of the warmest praise. Mr. Evans seems to have the faculty of expressing in straightforward, readable language the ideas and aspirations which the majority of business men believe in and hope for, even if they do not always live up to them. His facility, directness and fullness of expression, concerning what might be ordinarily consid ered a dry subject, are quite remarkable, especially coming from a man without previous literary training. Some of his essays on business ethics, and the attributes of personality and character necessary for success, are quite equal to any thing Benjamin Franklin ever wrote.
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Paperback. Zustand: New. Print on Demand. This book offers sound advice for running and growing a jewelry business. Written by an experienced jeweler, this book focuses on the practical matters of running a business not often covered in trade publications. Within this book, you'll find insights into topics like buying and managing inventory, advertising and marketing the store, and customer service. The author emphasizes the ways in which the jewelry business is unique and must be managed accordingly. It is well-suited for jewelers looking to expand or improve their business, but also contains ideas and tips that will be relevant to anyone in retail or customer service. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9780259855361_0
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9780259855361
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9780259855361
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