Building Successful Online Communities: Evidence-Based Social Design - Hardcover

Kraut, Robert E.; Resnick, Paul

Hardcover

ISBN 10: 0262016575 ISBN 13: 9780262016575

Verlag: MIT Press, 2012

Inhaltsangabe

How insights from the social sciences, including social psychology and economics, can improve the design of online communities.

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Über diesen Titel

Über die Autorin bzw. den Autor

Robert E. Kraut is Herbert A. Simon Professor of Human-Computer Interaction at Carnegie Mellon University. Paul Resnick is Professor at the University of Michigan's School of Information.

Details zur Ausgabe

• Verlag: MIT Press
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0262016575
• ISBN 13: 9780262016575
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 309
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; Bulgarien