Methods for new mobile experiences, from concept creation to prototyping to commercialization.
The mobile device is changing the ways we interact with each other and with the world. The mobile experience is distinct from the desktop or laptop experience; mobile apps require a significantly different design philosophy as well as design methods that reflect the unique experience of computing in the world. This book presents an approach to designing mobile media that takes advantage of the Internet-connected, context-aware, and media-sharing capabilities of mobile devices. It introduces tools that can be used at every stage of building a mobile application, from concept creation to commercialization, as well as real-world examples from industry and academia.
The methods outlined apply user-centered design processes to mobile devices in a way that makes these methods relevant to the mobile experiencewhich involves the use of systems in the complex spatial and social world rather than at a desk. The book shows how each project begins with generative research into the practices and desires of a diverse set of potential users, which grounds research and design in the real world. It then describes methods for rapid prototyping, usability evaluation, field testing, and scaling up solutions in order to bring a product to market. Building Mobile Experiences grew out of an MIT course in communicating with mobile technology; it is appropriate for classroom use and as a reference for mobile app designers.
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Frank Bentley is a Principal Research Associate in the HCI Research Group at Yahoo Labs in San Francisco. Bentley and Edward Barrett teach the MIT course Communicating Using Mobile Technology.
Edward Barrett is Senior Lecturer in the Program in Writing and Humanistic Studies at MIT.
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Zustand: As New. : Este libro presenta un enfoque para diseñar medios móviles que aprovechan las capacidades de los dispositivos móviles conectados a Internet, conscientes del contexto y de intercambio de medios. Introduce herramientas que se pueden utilizar en cada etapa de la construcción de una aplicación móvil, desde la creación del concepto hasta la comercialización, así como ejemplos del mundo real de la industria y la academia. Los métodos descritos aplican procesos de diseño centrados en el usuario a los dispositivos móviles de una manera que hace que estos métodos sean relevantes para la experiencia móvil, lo que implica el uso de sistemas en el complejo mundo espacial y social en lugar de en un escritorio. EAN: 9780262017930 Tipo: Libros Categoría: Tecnología|Educación Título: Building Mobile Experiences Autor: Frank Bentley| Edward Barrett Editorial: MIT Press Idioma: en Páginas: 161 Formato: tapa dura. Bestandsnummer des Verkäufers Happ-2025-03-25-18b7a1c4
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