The Languages of Edison's Light (Inside Technology) - Hardcover

Bazerman, Charles

Hardcover

ISBN 10: 026202456X ISBN 13: 9780262024563

Verlag: MIT Press Ltd, 1999

Inhaltsangabe

Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb.Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.

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Über die Autorin bzw. den Autor

Sumit Ganguly is Professor of Government at the University of Texas at Austin.

Details zur Ausgabe

• Verlag: MIT Press Ltd
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 026202456X
• ISBN 13: 9780262024563
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 434
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar