Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (The MIT Press) - Hardcover

Dowling, Grahame R.

Hardcover

ISBN 10: 0262034468 ISBN 13: 9780262034463

Verlag: The MIT Press, 2016

Inhaltsangabe

What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are "simply better" than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate Reputation-building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody.

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Über die Autorin bzw. den Autor

Grahame R. Dowling is Emeritus Professor at the University of New South Wales, where he was affiliated with the Australian Graduate School of Management and the Australian School of Business. He is now Professor of Marketing at the University Technology Sydney and an International Research Fellow at the Oxford University Centre for Corporate Reputation. He is also the author of Creating Corporate Reputations.

Details zur Ausgabe

• Verlag: The MIT Press
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 0262034468
• ISBN 13: 9780262034463
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 280
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar