Verwandte Artikel zu The Power of Experiments: Decision Making in a Data-Driven...
Inhaltsangabe
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 16,41
EUR 2,31 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & Dauer
Suchergebnisse für The Power of Experiments: Decision Making in a Data-Driven...
Beispielbild für diese ISBN
The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)
Anbieter: medimops, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Bestandsnummer des Verkäufers M00262542277-V
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Power of Experiments: Decision Making in a Data-Driven World
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Bestandsnummer des Verkäufers G0262542277I3N00
Anzahl: 1 verfügbar
Foto des Verkäufers
The Power of Experiments
Anbieter: Rarewaves.com UK, London, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.". Bestandsnummer des Verkäufers LU-9780262542272
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
The Power of Experiments
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.". Bestandsnummer des Verkäufers LU-9780262542272
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
The Power of Experiments: Decision Making in a Data-Driven World
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. 2021. Paperback. . . . . . Bestandsnummer des Verkäufers V9780262542272
Anzahl: 10 verfügbar
Foto des Verkäufers
The Power of Experiments
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.". Bestandsnummer des Verkäufers LU-9780262542272
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
The Power of Experiments
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers FV-9780262542272
Anzahl: 1 verfügbar
Foto des Verkäufers
The Power of Experiments : Decision Making in a Data-Driven World
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware - How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world an excellent primer on experimental and behavioral economics Have you logged into Facebook recently Searched for something on Google Chosen a movie on Netflix If so, you've probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money eBay, for example, discovered how to cut $50 million from its yearly advertising budget or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good different ways that governments are using experiments to influence or nudge behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of the experimental revolution. Bestandsnummer des Verkäufers 9780262542272
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. pp. 232. Bestandsnummer des Verkäufers 18383612525
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
POWER OF EXPERIMENTS
Anbieter: Speedyhen, London, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: NEW. Bestandsnummer des Verkäufers NW9780262542272
Anzahl: 2 verfügbar