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How to Judge an Advertising Agency (Classic Reprint) - Hardcover

Company, J. H. Cross

 
9780267968589: How to Judge an Advertising Agency (Classic Reprint)

Inhaltsangabe

Excerpt from How to Judge an Advertising Agency

Thirty or forty years ago the advertising agent was little more than a space broker. He placed and sometimes wrote the copy, but he contributed nothing to selling strategy. Even today some agen cies still pursue this elementary method.

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