Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It: Winning Business Strategies and Tactics (Financial Times Management Series) - Hardcover

Bernhardt, Douglas

 
9780273601531: Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It: Winning Business Strategies and Tactics (Financial Times Management Series)
Hardcover
ISBN 10: 0273601539 ISBN 13: 9780273601531
Verlag: Financial Times Prentice Hall, 1994

Inhaltsangabe

Competitor Intelligence provides companies with a powerful strategic tool to help create, build and sustain a competitive advantage.
Perfectly Legal Competitor Intelligence clearly explains how to use competitor intelligence to your best advantage and how and where to get hold of it.
It covers the full range of potential sources of information and collection techniques; ways of protecting your own company's secrets; organisational issues; competitive benchmarking; the key role competitive intelligence plays in the strategic management process; and examples of competitor intelligence carried out by firms throughout Europe.
This book is an essential guide to finding out what your competitors can and will do.

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Verlag
Financial Times Prentice Hall
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0273601539
ISBN 13 
9780273601531
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
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Verantwortliche Person
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