Business Economics: Strategy and Applications - Softcover

Cook, Mark; Farquharson, Corri

 
9780273617136: Business Economics: Strategy and Applications
Softcover
ISBN 10: 0273617133 ISBN 13: 9780273617136
Verlag: Financial Times/ Prentice Hall, 1997

Inhaltsangabe

Logically explains and develops the link between business economics and strategy. This exciting major new book is the first text to bridge the gap between the mainly American 'traditional' theoretical texts and the more applied texts on business economics. It logically explains and develops the link between business economics and strategy. It uses real business problems to enable students to grasp the practical applications of theory. The final part of the book shows how the themes of business economics are linked to the issues facing real companies. A range of features in each chapter includes: objectives, introduction, mini-cases, cases, self-test or review questions, summary, references to further reading and a glossary of new terms.

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0273617133
ISBN 13 
9780273617136
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
624
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien