Verwandte Artikel zu Management

Management - Softcover

Naylor, John

 
9780273625322: Management

Inhaltsangabe

This innovative new text examines important contemporary themes within a straightforward process framework of management. It brings out the importance of management skills, offering readers many opportunities to identify and develop them. Alternative viewpoints are addressed and the reader is encouraged to take a critical view of what is so often taken for granted. Organised in seven parts the first two parts provide the context. They discuss the nature of management and its development, setting out the themes of globalisation, ethics, quality and enterprise. The last five parts investigate the management process itself, covering the stages of planning, organising, implementing and controlling to show how managers bring everything together to create and sustain an organisation. Through the extensive use of examples, students are shown ways to investigate and present solutions to problems.

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Über die Autorin bzw. den Autor

John Naylor Head of Business Policy and Marking Group; Principal Lecturer in Management, Liverpool Business School

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