Essentials of Marketing - Softcover

Blythe, Jim

Softcover

ISBN 10: 0273630210 ISBN 13: 9780273630210

Verlag: Pearson Education Limited, 1998

Inhaltsangabe

This new text aims to give the student a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user - friendly. The book is designed to cover all the essential areas of marketing, following the conventional marketing planning model. Real life case studies have been used to enable the student to learn how marketing works in the real world and to give them a chance to see how the theory applies to real situations. The book should be ideal for students on short or one semester introductory marketing courses and it will be particularly useful to the student not specialising in marketing, but wanting an overview of this vital business discipline.

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Reseña del editor

This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventional marketing planning model. Real life case studies have been used to show how marketing works in the real world.

Details zur Ausgabe

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0273630210
• ISBN 13: 9780273630210
• Einband: Tapa blanda
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien