Verwandte Artikel zu Services Management: An Integrated Approach
Inhaltsangabe
Services Management: an integrated approach is broken down into five distinct parts. After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively. These are: how to realise customer satisfaction and customer loyalty, the crucial role of employees in service operations, and managing the operational side of the service process. In a final part, these different sides are integrated through the notions of performance management, strategy and innovation. Concepts and frameworks are followed by cases and examples, many from the Financial Times. This contributes to making this book a lively read for advanced students of services management or experienced practitioners.
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Services Management: An Integrated Approach
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273635253. Bestandsnummer des Verkäufers 9819929
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Services Management: An Integrated Approach
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273635255
ISBN 13: 9780273635253
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Services Management: An Integrated Approach
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0273635255
ISBN 13: 9780273635253
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Services Management: an Integrated Approach
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Soft Cover. Zustand: Very Good. Bestandsnummer des Verkäufers 044023
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