Marketing in the Digital Age - Softcover

O'connor, John

Softcover

ISBN 10: 0273641956 ISBN 13: 9780273641957

Verlag: Ft PrenticeHall, 2001

Inhaltsangabe

Book by OConnor John Galvin Eamonn

Über diesen Titel

Reseña del editor:

While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing. Time is now measured at net speed where time to market is calculated in days and weeks rather than months or years. This new edition has been written to reflect these changes.

Über diese Auflage

• Verlag: Ft PrenticeHall
• Erscheinungsdatum: 2001
• ISBN 10: 0273641956
• ISBN 13: 9780273641957
• Einband: Tapa blanda
• Anzahl der Seiten: 230