Marketing and the Bottom Line: The New Metrics of Corporate Wealth: Measure your Marketing Health; Improve your Corporate Wealth - Hardcover

Ambler, Tim

Hardcover

ISBN 10: 0273642480 ISBN 13: 9780273642480

Verlag: Pearson Education Limited, 2000

Inhaltsangabe

Like an athlete monitoring performance for personal bests and the desire to break records, now is the time for companies to get into training. Business is not just about analysing what you've done in the past, it's about what you are going to do in the future and whether you are in shape to achieve those goals. Marketing has an important role in the fitness regime; make sure it works for you.

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Über die Autorin bzw. den Autor

Tim Ambler is a Senior Fellow at London Business School. His executive level introduction to marketing is Marketing from Advertising to Zen, published in the Financial Times Guide series. He teaches Global Marketing, Doing Business in Greater China and executive programmes. His research interests also include measuring marketing performance, how advertising works, and relationship marketing. He was previously Joint Managing Director, International Distillers and Vintners, where most of his experience was in domestic (UK) and international marketing. He originally qualified as a Chartered Accountant with Peat, Marwick, Mitchell and Co.

Details zur Ausgabe

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0273642480
• ISBN 13: 9780273642480
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien