Verwandte Artikel zu Internet Marketing: Strategy, implementation and practice
Inhaltsangabe
Book by Chaffey Dave Mayer Richard Johnston Kevin EllisCha
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Reseña del editor
Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the Internet to marketing and basic concepts and terms are explained before exploring more advanced topics.Internet Marketing: *explains the key similarities and differences between marketing using the internet and other media;*shows how innovative companies are moving beyond 'static' brochureware pages to provide dynamic, interactive content to build personalised relationships with customers;*goes beyond the use of the web site as a communications tool to explain the impact of the internet on distribution channels, market places and relationships with business partners;*explo
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- VerlagPitman Publishing
- Erscheinungsdatum2001
- ISBN 10 0273643096
- ISBN 13 9780273643098
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten508
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Internet Marketing: Strategy, Implementation and Practice
Verlag:
Financial Times/ Prentice Hall 06/04/2000, 2000
ISBN 10: 0273643096
ISBN 13: 9780273643098
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Internet Marketing
Verlag:
Financial Times/ Prentice Hall, 2000
ISBN 10: 0273643096
ISBN 13: 9780273643098
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bestandsnummer des Verkäufers CHL1490301
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Beispielbild für diese ISBN
Internet Marketing: Strategy, Implementation and Practice
Verlag:
Financial Times/ Prentice Hall 06/04/2000, 2000
ISBN 10: 0273643096
ISBN 13: 9780273643098
Gebraucht
Softcover
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780273643098
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Beispielbild für diese ISBN
Internet Marketing: Strategy, Implementation and Practice
Verlag:
Financial Times/ Prentice Hall, 2000
ISBN 10: 0273643096
ISBN 13: 9780273643098
Gebraucht
Softcover
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Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Stains on the edge. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers C-966-100
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