Exploring Corporate Strategy: Text and cases - Softcover

Johnson, Gerry; Scholes, Kevan

Softcover

ISBN 10: 0273651129 ISBN 13: 9780273651123

Verlag: Pearson Education Limited, 2001

Inhaltsangabe

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

Details zur Ausgabe

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0273651129
• ISBN 13: 9780273651123
• Einband: Taschenbuch
• Auflage: 6
• Anzahl der Seiten: 1120
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Deutschland