Exploring Corporate Strategy: 6th Edition - Hardcover

Johnson, Gerry; Scholes, Kevan

Hardcover

ISBN 10: 027365117X ISBN 13: 9780273651178

Verlag: Pitman Publishing, 2002

Inhaltsangabe

Book by Johnson Gerry Scholes Kevan

Über diesen Titel

Críticas:

"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP

Reseña del editor:

Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook - with combined total sales of more than 500,000 - covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition 'design' view of strategy, 2) the notion that strategy can arise from 'experience' and culture; and 3) the notion that strategy can be a product of emergent 'ideas'.

Über diese Auflage

• Verlag: Pitman Publishing
• Erscheinungsdatum: 2002
• ISBN 10: 027365117X
• ISBN 13: 9780273651178
• Einband: Tapa dura
• Auflage: 6
• Anzahl der Seiten: 680