The Strategy Process : Concepts, Contexts, Cases ( 4th Edition ) - Softcover

Mintzberg, Henry

 
9780273651208: The Strategy Process : Concepts, Contexts, Cases ( 4th Edition )
Softcover
ISBN 10: 027365120X ISBN 13: 9780273651208
Verlag: Pitman Publishing, 2003

Inhaltsangabe

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

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Reseña del editor

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pitman Publishing
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
027365120X
ISBN 13 
9780273651208
Einband
Tapa blanda
Anzahl der Seiten
489
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Vorgestellte Ausgabe

ISBN 10:  013675984X ISBN 13:  9780136759843
Verlag: Pearson, 2001
Softcover