INTERNET MARKETING.STRATEGY,IMPLENTATION: Strategy, Implementation and Practice (SIN COLECCION) - Softcover

PRENTICE

 
9780273658832: INTERNET MARKETING.STRATEGY,IMPLENTATION: Strategy, Implementation and Practice (SIN COLECCION)
Softcover
ISBN 10: 0273658832 ISBN 13: 9780273658832
Verlag: PEARSON UNIVERSIDAD, 2002

Inhaltsangabe

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
PEARSON UNIVERSIDAD
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0273658832
ISBN 13 
9780273658832
Einband
Tapa blanda
Anzahl der Seiten
512
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien